On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Esther Mireya Tejeda of EM Strategic Partners.
EM Strategic Partners is a customer, growth, and transformation consultancy stewarding brands through the challenges of today’s dynamic and fragmented ecosystem through the lens of precise strategy, operational efficiency, and neuroscience-based insights.
What is your BEST service?
Branding.
How do you define success?
Building marketing organizations that drive bottom-line growth while engaging customers how and where they want to be engaged.
How did you get started in your field or work?
I have over 20 years of experience across advertising, marketing, communications, branding, and transformation.
What’s one thing we should know that makes your company unique?
We focus on operational restructuring to fuel the right marketing investments that will drive growth.
What was the biggest obstacle you had to overcome in your business?
Proving the value of strategic marketing as a growth and revenue generator.